Shopping for a home loan can be more intimidating than shopping for a home and most site experiences push you into filling out forms before you're ready. This user-focused concept and design let's you get a home loan your way. Aimed at first-time homebuyers, it demysitfies the process and provides a tool that a buyer can use to gauge their rediness.

This site exploration was a proof of concept. I was hands on with the direction and design of the overall experince as well as the creative direction of a 2nd concept.